Wednesday 19 December 2012

International Business - Media structures and ownerships

Virgin

Virgin is the perfect example of a international media company that uses horizontal business structures.  Virgin is a highly recognizable name in Records, Insurance, Phones, TV, Internet, Air travel and is now even attempting space visits with Virgin Galactic.  This company has been so successful in many of the fields that it uses so that on its horizon structure, if one sector falls short on money or doesn't make its target, it can use the overall wealth made by the other sectors in all of Virgin.  This company has mastered the using multiple fields/sectors in a horizon structure while still expanding on existing sectors... so it is both a horizontal and vertical structure.

Virgin has a majority ownership by Richard Branson, founder and chairman of Virgin group.  But like the other companies it does have a board of directors. So while Branson is majority owner and can make the company decisions, he cannot do it without a majority approval of his board of directors.

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